services

Merrimack Management Associates (MMA) provides consulting and professional management services for business and industry, foundations, initiatives, projects and other collaborative programs.  Our work focuses on efforts that bring positive value to business, society and the environment.

MMA’s consulting services helps clients develop business models that incorporate new systems that result in financial, social and environmental value.  Our Initiative-management services ensure that an Initiative’s leadership and administrative oversight is aligned with the purpose of the Initiative conveners and that IES operations run smoothly at all times.

BUSINESS STRATEGY

• Corporate and product positioning, pricing, distribution, market segmentation, buyer segmentation, partnering
• Investor and investment
• Manufacturing  - particularly Lean Manufacturing strategies that pair market and product considerations
• Business and Investor plans

MARKETING STRATEGY

• Branding
• Messaging and Marketing Communications
• Events
• Advertising/Public Relations
• Sales support – corporate and field programs
• Literature and other print collateral
• On-line and electronic media

MARKET RESEARCH

• Convening -  focus group creation and re-convening
• Market Trials – field test situations, local to global
• Market and product acceptance programs, particularly for new business models
• Buyer Readiness research – readiness to purchase and analysis of the market timing and tenor

PARTNERSHIP

• Relationship development across every part of  value chain(s)
• Collaboration exploration  – ‘fit’ of company culture, goals/purposes, region, product category, customer type served, industry
• Software application development partner programs
• Partner/supplier differentiation, evaluation, research – deal negotiation if needed

DISTRIBUTION

• Tied to market objectives
• Tied to manufacturing and logistics opportunities and constraints

INITIATIVE MANAGEMENT and RECRUITMENT

• Board of Directors members
• Executive, staff and general operations positions
• Initiative General Manager

Our services are available by the day, for short-terms or on a project or long-term retained basis.   We are flexible in our pricing and billing and in select cases we blend cash and equity for compensation.  We strive to share long-term rewards by offering our initial services at modest prices as we build personally rewarding and financially enriching sustained relationships.